Osada Biała Woda - a website for luxury apartments in the Pieniny
How we built a website for a Jaworki property that captures the beauty of the Pieniny and turns visits into year-round bookings.
CEO 234.studio • January 2026
Osada Biała Woda has twelve luxury apartments at the foot of the Pieniny in Jaworki, with hot tubs, garden saunas and forest views. The place already had the beauty. It needed a website that could carry it onto the screen and hold a guest's attention through to booking.
Industry
Tourism / Accommodation
Location
Jaworki, Pieniny
Scope
Website + Bookings
Year
2026
About the project
- 12 luxury apartments across 6 wooden buildings
- A hot tub and garden sauna beside every cabin
- Air conditioning, Wi-Fi and private parking
- An apartment adapted for disabled guests
- 500 m from the Biała Woda reserve and Homole Gorge
- Close to Jaworki-Homole ski station and Dunajec rafting
A new website from zero
The property needed a completely new online presence while Pieniny competitors had years of Google history. SEO had to begin working from launch.
Selling quiet and quality
Pieniny guests seek calm and a high standard. The visual design, photography and copy needed to establish that atmosphere before they entered the booking flow.
Local visibility
The new domain had no search history. We prepared it for quick indexation and for people searching for stays in Jaworki and the Pieniny.
What we did
UX and information architecture
Each of the 12 apartments needed a clear presentation and direct booking link. Apartments, surroundings, gallery and contact details share a simple navigation visible from the start.
Design with a Pieniny atmosphere
Dark timber, forest greens and natural texture give full-screen reserve and interior photography an understated frame. The website feels like the property itself, far removed from a generic listing.
Angular and SSR development
Server-Side Rendering keeps loading below 1 second on a mobile mountain connection and gives Google complete content. Fluid motion and a Lighthouse score above 95 round out the experience.
Presenting 12 apartments
Every apartment has a card with photographs, facilities, description and direct online booking. Guests reach a suitable unit within seconds.
Local SEO and attractions
We targeted Jaworki accommodation, Pieniny apartments and Biała Woda accommodation. LodgingBusiness structured data and a local attractions section add search context and keep visitors engaged.
"A Pieniny property website should transport guests there before they start the car. Once they feel the quiet and see the forest, booking follows naturally."
0.9s
Load time
95/100
Lighthouse score
12
Apartments online
+160%
Organic traffic
These figures describe this specific project. Results for another business will depend on its starting point, market and available data.
Each apartment has its own description, photographs and direct booking link, so guests reach a suitable unit within seconds. A persistent booking button and local attractions section make the rest of the visit useful on every device.
Summary
Osada Biała Woda received a website that carries the Pieniny onto the screen. Natural photography, a clear apartment list and quick contact show guests the forest, stream and hot tub, then make booking possible within thirty seconds.
Planning something similar? Read more about how we build websites for hotels and guesthouses.
Rafał Krzysztofiak
CEO and founder of 234.studio. He has spent over 10 years designing and building websites and web applications for sole traders, growing teams and established companies.
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