Ryś Rent Olsztyn - a website that books kayaking trips
How we built a quick website for an Olsztyn kayak hire company that generates bookings throughout the season.
CEO 234.studio • February 2026
Ryś Rent hires kayaks in Olsztyn and runs trips along the Łyna river. Years of good local reviews had built a loyal following, but the old site struggled during the season. It loaded slowly, was awkward on a phone and barely surfaced in Google. The new build fixed those problems.
Industry
Tourism / Sport
Location
Olsztyn
Scope
Website + SEO
Year
2026
About the project
- Kayak hire on the Łyna for groups from 1 to 150+ people
- Company and group kayaking trips
- New single and double kayaks
- An accessible launch point with parking
- A proven kayaking route on the river
Poor mobile UX
The old site worked badly on phones, even though most customers searched on a smartphone.
Weak local visibility
The website was buried in Google for local phrases such as Olsztyn kayaks and kayaking on the Łyna.
Slow loading
Pages took over 5 seconds to appear. Visitors left before the site finished loading.
What we did
Analysis and UX design
We started with the details a holiday customer wants: price, route, contact and availability. On mobile, that information appears without a long scroll.
Design and visual identity
The new design uses the brand's recognisable green. Prominent CTAs, large photographs and legible prices keep the interface direct.
Angular and SSR development
Angular with Server-Side Rendering gives the site fast loading and complete Google indexation. Lighthouse reached 96/100, with loading below 1.2 seconds.
Local SEO and Google Business
We optimised local phrases, added LocalBusiness structured data, integrated Google Maps and updated the Google Business Profile.
Gallery and booking form
The responsive gallery uses lazy loading. A simple form collects the preferred date, while the phone number remains visible at the top on every device.
"A good kayak hire website is a booking tool. Customers should find the price, route and phone number within 10 seconds."
1.2s
Load time
96/100
Lighthouse score
Top 3
Google position
+180%
Mobile traffic
These figures describe this specific project. Results for another business will depend on its starting point, market and available data.
Google Maps and local results are the main source of customers for services such as kayak hire. We targeted local phrases, added business structured data and connected the Google profile. The site now appears in the top 3 for "kayaks Olsztyn" and "kayaking on the Łyna".
Summary
Ryś Rent received a website that works through the whole season without agency support. Prices, the route and easy contact sit on the first screen, with no hunt for the phone number.
Planning something similar? Read more about how a website is created from start to finish.
Rafał Krzysztofiak
CEO and founder of 234.studio. He has spent over 10 years designing and building websites and web applications for sole traders, growing teams and established companies.
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