River ApartHouse - a website for apartments in Zakopane
How we built a website for apartments beside the Harenda ski slope that attracts guests all year and generates direct bookings.
CEO 234.studio • January 2026
River ApartHouse is an intimate three-apartment property on Harenda, only 700 metres from the ski lift. Cosy interiors, a thoughtful host and a position beneath the Tatras give it plenty to offer. We built its first website to generate calls and direct bookings outside Booking.com.
Industry
Tourism / Accommodation
Location
Zakopane, Harenda
Scope
Website + Bookings
Year
2026
About the project
- Three apartments for 2-6 guests in different layouts
- 700 metres from the Harenda Ski lift
- Free parking, a playground, barbecue and garden loungers
- Year-round stays with skiing in winter and trails or cycling in summer
- Close to central Zakopane, Gubałówka and the Podhale thermal baths
No independent online presence
The property had no website, while local competitors had years of Google history and hundreds of portal listings. The new site needed to close that gap quickly.
Selling the location
A ski slope beyond the fence is a decisive advantage. Photography, maps and copy needed to make it unmistakable before guests continued their search.
Competing with booking portals
Booking.com and Airbnb dominate search results. The independent website gives guests a clear reason to book directly and avoid commission.
What we did
Guest journey and UX
We mapped accommodation search, comparison and decision-making. Location, price, facilities and booking answer the common questions before a guest needs to ask them.
Design with a mountain feel
Panoramic images of the Tatras and apartment interiors lead a bright, spacious layout. Type and colour keep it cosy and restrained, with a presentation strong enough to stand apart from comparison sites.
Angular and SSR development
Angular with Server-Side Rendering provides quick loading, complete indexation and smooth page transitions. The Lighthouse score is above 95 and mobile behaviour remains reliable.
Booking and contact
The phone number stays visible throughout the site alongside an online booking CTA. A short form asks for dates and guest count, while Google Maps gives the exact address and directions.
SEO and Google Business
We targeted Zakopane Harenda apartments and accommodation near Zakopane ski slopes. LodgingBusiness structured data, Google Business, maps and reviews support local discovery.
"An apartment website has one job: show the character of the place and give guests a reason to call directly instead of paying through a commission portal."
0.8s
Load time
95/100
Lighthouse score
+2x
Online bookings
+160%
Organic traffic
These figures describe this specific project. Results for another business will depend on its starting point, market and available data.
Booking portals charge 15-25% commission on each transaction, which is a real loss for a small property. An independent website with a visible phone number and online booking button builds direct guest relationships and keeps a greater share of the revenue.
Summary
River ApartHouse received a clear, quick website with photography, directions and online booking. Guests see the apartments and the ski slope beyond the fence, then know exactly how to make contact.
Planning something similar? Read more about how we build websites for hotels and accommodation businesses.
Rafał Krzysztofiak
CEO and founder of 234.studio. He has spent over 10 years designing and building websites and web applications for sole traders, growing teams and established companies.
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