Paweł Kubacka Luthier - a master violin maker's online portfolio
How we built a dark, elegant portfolio for a Polish master luthier that presents his craft visually and reaches musicians around the world.
CEO 234.studio • February 2026
Paweł Kubacka is a Polish master luthier who makes violins and violas by hand from carefully selected timber. His instruments reach musicians around the world. The website gives that work the serious, assured presentation it deserves.
Industry
Lutherie / Art
Location
Poland
Scope
Portfolio + PL/EN
Year
2026
About the project
- Handmade master-grade violins and violas
- Individual commissions for musicians in Poland and abroad
- The complete process from timber selection to finishing
- Repair and restoration of string instruments
- Work with orchestras and soloists
Presenting craft through imagery
The quality of a handmade instrument is seen and heard before it can be explained. Photography and visual design had to meet that same standard.
An international market
Musicians around the world search for instruments in English. Full Polish and English versions, each with correct SEO, were part of the foundation.
Visibility from zero
The new domain had no history. Industry, local and international phrases all needed a sound technical base from day one.
What we did
Brand strategy and positioning
Professional musicians, collectors and conservatoire students became the central audience. A dark palette, warm gold accents and generous photography followed from that profile.
UX and information architecture
Instruments, the making process, gallery and contact form a spare navigation. The story moves from first impression to a commission enquiry without clutter.
Dark design with warm details
The background gives violin-varnish golds a quiet glow. Full-screen instrument photographs, measured entrance motion and carefully chosen type support the character of the craft.
Angular, SSR and i18n development
Angular with Server-Side Rendering provides quick loading and full indexation. Separate PL and EN URLs, hreflang and a Lighthouse score above 95 give both language versions a strong technical base.
Specialist international SEO
We targeted "luthier Poland", "violin maker Poland" and "lutnik Polska", supported by Schema.org, Google Business and internal links. The first international enquiries arrived within a month.
"A luthier's portfolio should share the qualities of the instrument: precision, beauty and an uncompromising eye for detail."
0.8s
Load time
96/100
Lighthouse score
+4x
International enquiries
+240%
Organic traffic
These figures describe this specific project. Results for another business will depend on its starting point, market and available data.
Lutherie is an international market. Musicians in Germany, the USA, Japan and Italy search in English, so we built a complete EN version with separate URLs and hreflang. The contact form supports both languages and identifies the language of each enquiry automatically.
Summary
Paweł Kubacka received a portfolio that reflects the standard of his work. Warm details sit against a dark gallery-like design, giving large instrument photographs and the making story room to breathe. A bilingual contact form opens the work to international clients.
Rafał Krzysztofiak
CEO and founder of 234.studio. He has spent over 10 years designing and building websites and web applications for sole traders, growing teams and established companies.
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