Kajaki Omulew - a website for kayaking trips on the Omulew
How we created a website for a kayak hire company in Olszewka that presents routes, prices and equipment, then leads visitors straight to a date enquiry.
CEO 234.studio • August 2026
Kajaki Omulew hires out kayaks in Olszewka and organises trips along the Omulew river. Seasonal customers arrive with practical questions about route choice, journey time, price, transport and availability. The website answers each one quickly, pairing the calm of the river with a direct route to booking.
Industry
Tourism / Kayaking
Location
Olszewka
Scope
Website + Local SEO
Year
2026
About the project
- Kayaking on the Omulew among meadows, forests and gentle bends
- Three routes from 13 to 19.6 km for different schedules and experience levels
- Two-person kayaks with paddles and buoyancy aids
- Child seats that let families paddle as a group of three
- Transport for participants and kayaks to the start, with collection at the finish
Comparing routes without confusion
Three sections of the Omulew cover different distances and journey times. Visitors needed a quick comparison that replaced the usual hunt through a long description.
Quick booking during the season
The hire company operates seasonally and many decisions happen on a phone. The number, CTA and form had to be immediately visible on desktop and mobile.
Trust and safety information
Families and groups ask about buoyancy aids, children, transport and logistics. The site spells out what the price includes and how the day is organised.
What we did
A structure built around the decision
The page order follows the customer's questions about the base, route options, paddling time, kayak price and date booking.
A river-led hero section
The opening screen shows a quiet paddle against the forest, the logo and the line "Kajaki Omulew - paddling to the rhythm of the river". The character is clear at once.
Separate routes for comparison and pricing
A route page lists distance and paddling time for visitors weighing their options. Those ready to decide get a simple price of PLN 80 per kayak.
Contact and booking
The contact page combines a phone number, base address, seasonal hours and a form for the date, party size and preferred route.
Performance and local SEO
Quick loading and indexable content support searches for kayaking trips on the Omulew. The same structure works for visitors arriving through maps and social media.
"A kayak hire website has to work quickly because trips are often planned on a phone. Routes, price, safety and contact should be right there."
3 sections
Route comparison
1 price
Price list
2 CTAs
Booking
no hunting
Mobile UX
These figures describe this specific project. Results for another business will depend on its starting point, market and available data.
Kayak customers start with the route and ask whether the group can manage it. Distance, journey time, start, finish and contact details form the main path through the service.
Summary
Kajaki Omulew received a website that sells the ease of a well-run trip. Visitors take in the river, compare routes, check the price and included equipment, then call or send an enquiry. During the season, the site becomes the booking desk.
Planning something similar? Read more about how we build custom websites.
Rafał Krzysztofiak
CEO and founder of 234.studio. He has spent over 10 years designing and building websites and web applications for sole traders, growing teams and established companies.
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