Kabanos - Podhale charcuterie on the digital table
How we built a website for a traditional Podhale charcuterie producer and carried the flavour of a mountain craft onto the screen.
CEO 234.studio • March 2026
Kabanos has spent years producing traditional charcuterie from Podhale recipes. Sausages, kabanos and prepared foods carry a strong regional identity. Warm colours, appetising photography and a sense of craft bring that story to the website and place a taste of the mountains on the customer's table.
Industry
Food / Charcuterie
Location
Podhale
Scope
Website + Product catalogue
Year
2025
About the project
- Traditional Podhale kabanos and sausages
- Prepared foods made from regional recipes
- Podhale delicatessen products
- Direct sales and tenders
- Wholesale and food-service supply
Conveying flavour and tradition online
Regional charcuterie is sold through story and authenticity. Warm tones, rustic details and rich product photography needed to spark an appetite and a sense of place.
A clear product catalogue
The range spans charcuterie, prepared foods and regional specialities. Retail and wholesale buyers both needed to find products quickly through clear categories.
Several sales channels
The site serves retail buyers, wholesalers, delicatessens and food-service partners. Each audience has different needs, and the structure gives them a useful path without crowding the others.
What we did
Design with Podhale character
Dark warm shades draw on smoked meat and timber. Rustic details connect the region's traditions with a modern presentation, while large product photographs lead from the opening screen.
Product catalogue
Sausages, kabanos, prepared foods and delicatessen products each have their own category. Every product includes a photo, description and ingredient information.
A section for companies and restaurants
Tenders, wholesale terms and commercial contact details form a separate B2B path for delicatessens and restaurants serving regional food.
Development and SEO for a regional producer
We optimised the site for phrases around Podhale charcuterie, Podhale kabanos and traditional meat products, with structured data for the producer and its range.
"Traditional food from Podhale carries its own history and flavour. The website introduces that experience before a customer opens the packet."
1.1s
Load time
92/100
Lighthouse score
complete
Product catalogue
+110%
Organic traffic
These figures describe this specific project. Results for another business will depend on its starting point, market and available data.
Kabanos sells the provenance of a regional Podhale product alongside its charcuterie. Photography, copy and references to mountain traditions give the brand an emotional connection that an anonymous producer cannot claim.
Summary
Kabanos received a warm, appetising website and a complete product catalogue. Rustic details, generous photography and rich colours carry the traditions of Podhale into every product page.
Planning something similar? Read more about how we build websites for established manufacturers.
Rafał Krzysztofiak
CEO and founder of 234.studio. He has spent over 10 years designing and building websites and web applications for sole traders, growing teams and established companies.
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