Duda Athletics - a website for a strength club in Nowy Targ
How we built a website from scratch for a Podhale powerlifting club that attracts athletes and promotes coaching by experienced professionals.
CEO 234.studio • January 2026
Duda Athletics is a strength and powerlifting club in Nowy Targ, a mountain town where the athletes are no strangers to hard sessions. We built its online presence from the ground up. Anyone searching for serious strength training in Podhale should find this club first.
Industry
Sport / Gym
Location
Nowy Targ, Podhale
Scope
Website + SEO
Year
2026
About the project
- Strength and powerlifting sessions led by a coach
- Athletes competing at national and international events
- Personal and group training for every level
- Cooperation with the IPF and PTF federations
- A genuine mountain club with an active sporting community
No website at all
The club existed online only through social media, while local gyms were already visible in Google. A new domain had to catch up quickly without any search history.
Standing apart from an ordinary gym
Duda Athletics is a competition club, not a fitness studio. Heavy training, results and the team culture had to shape both the design and the copy, far removed from bright stock photos and monthly membership offers.
Local SEO from zero
The domain had no history. Local phrases, SportsClub structured data and Google Business work gave SEO a useful foundation from the first day.
What we did
Audience and content strategy
We started with the people the club wanted to reach. Competitive athletes looking for a training group have different goals from casual gym users. The copy and UX focus on coaching expertise and a direct invitation to get in touch.
Design with athletic weight
A dark palette, uncompromising athlete photography and sharp typography give the site a serious tone. Pastels and generic smiling gym models had no place here.
Angular and SSR development
The Angular website uses Server-Side Rendering for quick loading and complete Google indexation. Smooth motion and a Lighthouse score above 95 carry through to mobile, where athletes often browse between sets.
SEO and Google Business
We targeted local searches such as powerlifting Nowy Targ and strength club Podhale. SportsClub structured data and accurate sport categories in Google Business support the location signals.
Results and coach profiles
Competition results and detailed coach profiles provide concrete proof of the club's standards. Prospective members see the level of training before they make contact.
"The website creates a first impression before the first training session. It tells athletes that the work is serious and the results are visible."
0.8s
Load time
95/100
Lighthouse score
+2x
New members
+220%
Organic traffic
These figures describe this specific project. Results for another business will depend on its starting point, market and available data.
Athletes and prospective members usually check details on a phone before training, on the way to the gym or between sets. Duda Athletics started with the mobile view, including quick loading on LTE, a strong information hierarchy and one prominent contact button on every page.
Summary
Duda Athletics received a website with the ambition and grit of the club itself. Dark visuals, strong photography, coach and results sections, quick loading and local SEO help new athletes find it through Google.
Rafał Krzysztofiak
CEO and founder of 234.studio. He has spent over 10 years designing and building websites and web applications for sole traders, growing teams and established companies.
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