Auto Meritum Peelclear - a new page for paint protection technology
How we expanded the Auto Meritum Detailing website with a dedicated page for Peelclear, a removable protective coating and an alternative to PPF.
CEO 234.studio • May 2026
Auto Meritum Detailing needed a separate page for Peelclear, a spray-applied removable paint protection system. The new page explains the technology, compares it with PPF and vinyl wrap, then directs visitors to the configurator and contact form.
Industry
Automotive / Detailing
Location
Krakow
Scope
Website update + landing page
Year
2026
About the project
- A dedicated page for Peelclear technology
- Clear advantages over PPF, vinyl wrap and conventional coatings
- Problem, solution, results, reviews, FAQ and contact sections
- CTAs leading to the online configurator and contact form
- SEO copy for removable paint protection in Krakow
A new technology in plain language
Peelclear needed a clear explanation without a wall of technical detail. Visitors should quickly understand that the coating is sprayed on like paint and can later be removed without glue or residue.
A useful comparison with PPF and wrap
The page had to explain paint protection, colour changes, seamless coverage and a return to the original finish without muddling those ideas together.
A short path to an enquiry
Education supports the sale, so the main CTAs lead to the configurator, a video and the form. Direct access to an adviser stays close to the buying decision.
What we did
Finding its place in the website
We treated Peelclear as a distinct premium service instead of adding a short note to the detailing section. It received its own page in the main navigation.
Landing page structure
The story moves from common paint problems to the Peelclear solution, followed by results, reviews, FAQs and contact details. Visitors get the full decision path on one page.
Service copy and SEO
The copy pairs sales arguments with concrete technical detail, including removable protection, a PPF alternative, application in Krakow and the option to change a car's colour.
FAQ and customer concerns
The expanded FAQ answers questions about OEM paint safety, durability, care, polishing, colours, individual panels and repairs after damage.
Integration with the existing site
The new page fits the dark automotive design of Auto Meritum and reuses the current navigation, form, studio details and footer.
"A premium service built around new technology needs explanation before the sales pitch. Peelclear deserved its own page, rather than a brief paragraph."
Peelclear
New page
14 questions
FAQ section
Configurator
Primary CTA
WebPage schema
SEO
These figures describe this specific project. Results for another business will depend on its starting point, market and available data.
Peelclear combines paint protection with a colour change, so visitors naturally compare it with PPF and vinyl wrap. The page walks through those differences in a practical order. Advisers can then start each conversation with a better-informed prospect.
Summary
Auto Meritum received a dedicated Peelclear page that matches its existing website and can support traffic from campaigns, organic search and social media. The update turns a new technology into a focused sales page.
Planning something similar? Read more about how we develop business websites.
Rafał Krzysztofiak
CEO and founder of 234.studio. He has spent over 10 years designing and building websites and web applications for sole traders, growing teams and established companies.
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