Auto Meritum Detailing - a website for a detailing studio in Krakow
How we built a website for a professional car detailing and tuning studio with locations in Krakow and Lodz.
CEO 234.studio • March 2026
Auto Meritum is a detailing and tuning studio with locations in Krakow and Lodz. Its services cover PPF, ceramic coatings, chip tuning and custom wheels for discerning car owners. We delivered the project with Cobance Studio, responsible for the brand and visual design, and Skorpius Design. Our role was to develop the entire website from scratch.
Industry
Automotive / Detailing
Location
Krakow, Lodz
Scope
Website development
Year
2026
About the project
- Car detailing: PPF, ceramic coatings and vehicle care
- Tuning: chip tuning, brakes, exhausts, intake systems and wheels
- Two locations: Krakow at Opatkowicka 10C and Lodz at Brzezinska 10
- A showroom for vehicles ready for sale at automeritum.pl
- An expert blog about tuning and detailing
A dark automotive look
The website had to convey the premium feel of the detailing studio. A dark palette, background video and large photos of completed work all needed to look polished and stay true to the identity created by Cobance Studio.
A large service structure
The scope covered over 20 service pages split between detailing and tuning. Each one needed its own copy, gallery and CTA, arranged clearly for visitors and search engines.
Three teams working together
The project called for close coordination between Cobance Studio on branding and visual design, Skorpius Design and our development team. Every component had to fit the same creative direction.
What we did
Taking over the visual design
Cobance Studio supplied the complete brand identity and website design. We translated it faithfully into code, including the fine visual details that give the site its character.
Architecture and page structure
We planned over 20 service pages across detailing and tuning. Every page received dedicated copy, a project gallery and a contact form.
Video and motion development
Several sections use background video, service carousels and scroll-triggered motion. Lazy-loaded media and compressed video keep the experience quick.
Blog and publishing system
We added an editorial section for specialist articles on tuning and detailing. The CMS lets the client publish fresh content without asking a developer for help.
Two locations and local SEO
The site covers both Krakow and Lodz. We optimised it for local search, connected Google Maps and added LocalBusiness structured data for each address.
"A detailing studio website is proof of its standards. Customers can see the quality of the work before they arrive."
20+
Service pages
<2s
Load time
2 cities
Locations
6+
Blog articles
These figures describe this specific project. Results for another business will depend on its starting point, market and available data.
Auto Meritum uses background video in key areas, including the hero, company story and studio sections. It has a clear sales role. Visitors see the workshop, its equipment and the finish of a detailed car in motion, which makes the service feel tangible before the first conversation.
Summary
Auto Meritum now has a website that reflects the standard of its work. The dark automotive design by Cobance Studio supports over 20 service pages, background video and a specialist blog. Both locations share one consistent online identity.
Planning something similar? Read more about how we build business websites.
Rafał Krzysztofiak
CEO and founder of 234.studio. He has spent over 10 years designing and building websites and web applications for sole traders, growing teams and established companies.
More about the author